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User Growth Manager

User Growth Manager

Client of Edison Search

Our client is looking for a User Growth Manager to join their growing team in Dubai.

Job Responsibilities

● Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI
● Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting
● Day-to-day management of online and offline campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, and video
● Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy
● Lead overall site conversion rate optimization and develop and optimize landing page strategy
● Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns
● Champion metrics-driven analysis and decision-making throughout the organization
● Think strategically, analytically, and creatively about new ways to reach customers and increase relevance

Key Requirements

● 3-5 years of direct, growth-focused experience in digital marketing, B2B SaaS and startup experience preferred
● Experience building a comprehensive digital marketing strategy from the ground up
● Proven success managing online marketing programs with CPC, CPA, and CPM cost models on Google, Facebook, Instagram, and content sites
● Thorough understanding of various online and offline marketing funnels
● Very data driven and should be curious about and tell stories using data
● Sensitivity to potential trade-offs between performance and branding
● Experience managing organic acquisition, including SEO and CRO
● Strong sense of ownership and determination to get things done
● Humility and eagerness to learn and grow

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Job Overview
Category
Offered Salary
AED 25,000
Job Location
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