Job Responsibilities

• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management
• Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact
• Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing
• Monitor campaigns to optimize performance based on industry best practices
• Provide recommendations that enhance future campaign performance and measurements
• Develop robust KPIs and scorecards for marketing performance monitoring
• Produce and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
• Present analysis and findings to a variety of audience
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance

Job Requirements

• Previous working experience in Marketing Operations
• Outstanding analytical skills
• Hands on experience with marketing automation systems
• Excellent organizational and time management skills
• Attention to details